How do corporations construct their manufacturers as they search to scale? The selection is between paying for publicity or growing their very own content material with a view to entice and have interaction potential clients. The second possibility is the popular possibility for a lot of, notably as the price of paid media continues to rise, however growing content material may be time-consuming and requires specialist abilities. Enter Scalenut, immediately asserting a $3.1 million funding spherical, which thinks it has the reply.
Scalenut is a synthetic intelligence-powered platform that goals to automate giant chunks of the content material creation course of for companies pursuing development via this avenue. “We need to assist companies to make use of content material with a view to scale sustainably,” says Mayank Jain, who co-founded the enterprise in 2021, together with Gaurav Goyal and Saurabh Wadhawan, launching its first merchandise earlier this yr.
Scalenut’s platform allows content material creators to construct a construction for a bit of content material on any given matter, based mostly on the key phrases they need to use, the existence of content material on the identical matter printed by others and the way it has carried out, and leveraging publicly-available data on the subject. As soon as that construction is in place, Scalenut’s AI expertise will develop a draft of the content material, which the creator can edit and fine-tune earlier than publishing.
The thought is to automate a lot of the heavy lifting of content material creation. The platform does the analysis the creator would usually spend important time on, identifies the kind of content material that performs properly in a given space, and generates a primary draft of the ultimate piece of labor.
“In impact, we’re giving creators extra time to spend on the artistic components of producing content material,” says Jain. “We’re not taking that away from them; we’re attempting to unencumber the time they might in any other case must spend on the extra mundane parts of the duty, from conducting analysis to constructing key phrase lists.”
Suggestions from customers suggests they’re saving round a 3rd of the time they used to spend on every mission, Jain says. Meaning they will create content material extra shortly – and create extra content material – giving companies a way to construct a bigger viewers at pace. “It’s a way more environment friendly technique to pursue content material as a path to scaling what you are promoting and rising your buyer base,” Jain argues.
Thus far, Scalenut has primarily aimed its platform at freelance content material creators and the writers employed by businesses that specialize in content material creation. Over time, nonetheless, it expects its goal buyer base to develop to incorporate medium-sized and huge enterprises the place content material creation performed in-house.
The platform is especially well-suited to creating comparatively formulaic content material – listicles, product guides, product comparisons and opinions – however that is the kind of content material that manufacturers want to provide in giant volumes. Decreasing the fee and time required for such content material creation is due to this fact very important.
A one-stop-shop for content material creation is invaluable on this regard, Jain says. “website positioning and content material advertising groups are juggling a number of instruments for sound website positioning analysis, content material creation, optimization, and efficiency measurement,” he factors out. “Not solely is it inefficient, however it additionally results in siloed crew efforts based mostly on damaged insights and incomplete technique – for this reason most companies wrestle to scale content material advertising efficiently.”
The problem is all of the extra daunting given the variety of companies publishing competing content material, Scalenut argues. The pandemic noticed companies all world wide step up their digital actions – whether or not they have been offline or on-line previous to the disaster – which makes for a crowded market during which everyone seems to be struggling to make themselves heard.
Scalenut’s buyer base is rising shortly. The product operates on a software-as-a-service foundation, with three pricing ranges’ customers pay from $29 to $149 a month, relying on how a lot performance they require and the amount of content material they need to create. Because the launch of its first paid-for product in January, revenues have been rising at a fee of 50% month-on-month, Jain says.
At this time’s fundraising ought to assist the enterprise to speed up, with the money earmarked for constructing out Scalenut’s expertise stack, in addition to for product growth. The platform presently operates solely in English, however different languages are on the agenda.
The funding spherical is led by funding spherical led by Saama Capital and Amit Singhal, a former senior vp at Google who served as head of Google Search. It builds on a $400,000 seed spherical led by Titan Capital, First Ideas VC, AngelList, Abhishek Goyal, and various different main angel traders.
“With content material consumption rising worldwide, content material is a key driver for enterprise development,” says Ash Lilani, managing accomplice at Saama Capital. “One frequent drawback that companies face to energy up their natural advertising is scaling content material meaningfully – there isn’t a simple technique to scale content material and Scalenut is fixing exactly that with its strong AI platform.”