By Nikki Carlson, co-founder/co-president of ChicExecs Retail and Technique Agency. She has over 21 years’ expertise in PR/advertising and marketing.

Content material is likely to be king, however video content material continues to be the highest canine. Fifty-four p.c of customers need to see extra video content material from the manufacturers they love, however there’s an issue: Manufacturers don’t like creating movies.

In case your consumers are clamoring for video, however you’re solely partaking them with written copy or static pictures, you threat looking of contact. It’s time to go all-in on video content material, whether or not you are feeling like your model is “prepared” or not.

Thankfully, you don’t want a dear digital camera or skilled studio to do video properly. TikTok and Instagram Reels are the proper media for manufacturers to get in on the video craze with out the loopy startup prices. Comply with these fast tricks to get extra mileage out of your funding in video content material through TikTok and Instagram Reels.

TikTok Content material Advertising Suggestions For Enterprise House owners

TikTok is rising rapidly, so you might want to get on this platform pronto if you wish to make an impression in your consumers.

Positive, you’ll be able to pay for TikTok Advertisements, however they’re costly. The most effective factor you are able to do is constantly create good natural content material. Comply with these pointers to verify your branded TikToks hit the mark each time.

Maintain It Brief

TikTok permits movies as much as ten minutes lengthy, however simply since you can add lengthy movies doesn’t imply you ought to. The world’s best-performing TikToks are simply 16 seconds lengthy on common. If you wish to join with extra viewers on TikTok, shorter is all the time higher.

Use Hashtags

Identical to Instagram, TikTok additionally makes use of hashtags to prepare content material. In case you’re posting TikToks with out hashtags, you’re leaving views on the desk. In contrast to Instagram, TikTok doesn’t restrict the variety of hashtags you need to use, however you do have a personality restrict. When unsure, use three to 5 well-liked hashtags to get extra eyeballs in your content material.

Companion With Influencers

In case you’re new to TikTok, partnering with the precise unfold of influencers can garner you a whole lot of followers in a single day. Influencers assist you to primarily “lease” their clout to advertise your product in an natural, pure method to a brand new viewers.

TikTok makes it straightforward to seek out influencers, too. Simply go to the Creator Market to seek out influencers for rent. From there, you’ll be able to collaborate with influencers on the proper TikTok content material advertising and marketing marketing campaign.

Movie Content material For TikTok Solely

Some people attempt to movie content material on Instagram Reels or YouTube after which port it over to TikTok. We’re all for repurposing content material and saving time, however for those who’ve acquired TikTok within the combine, you might want to take the alternative method: Begin with TikTok first.

It sounds bizarre, however content material made for TikTok does very well as an Instagram Reel—however the identical doesn’t maintain true for those who publish Instagram Reels on TikTok. If you wish to do each Reels and TikToks, movie your TikToks first after which publish them to Reels.

Getting Extra Mileage Out Of Instagram Reels

TikTok is the place it’s at, however you’ll be able to’t low cost Instagram Reels. Instagram is well-liked with Millennials and Gen X, so in the event that they’re your target market, you need to positively be on Instagram Reels.

Reels is likely to be much like TikTok, however there are some things you might want to find out about this platform. For one, Reels can solely final three to 90 seconds, whereas TikToks can (theoretically) be 10 minutes lengthy. If you wish to grasp the artwork of Reels content material, observe these pointers.

Know Your Viewers Earlier than You Movie

Is your viewers really on Instagram? If that’s the case, what Reels are they partaking with? What content material resonates together with your viewers? Examine your Instagram analytics to get black-and-white knowledge on what your viewers is excited by.

Watch Your Formatting

In case you select to add a TikTok to your Instagram Reels, you would possibly must reformat it. Reels show in a 9:16 facet ratio, so watch your formatting right here. Reels additionally may be not than 90 seconds, so be sure you maintain it transient.

Make Content material Individuals Need To Watch

Branded content material doesn’t need to be an unsolvable puzzle. So long as you observe the Golden Rule and create content material you’ll love to look at on Reels, you’ll be golden.

Each model is totally different, however you’ll be able to jazz up your Instagram Reels content material by filming:

  • Behind the scenes of the way you make your merchandise
  • Earlier than and after pictures
  • An fascinating “day within the life” story
  • Worker interviews
  • Academic how-tos or recipes

In case you’re having a tough time cracking the code, test what different manufacturers in your house are doing. It’s best to by no means copy different manufacturers, however this can be a nice method to get inspiration for those who’re operating low on concepts.

Different sorts of content material, like blogs and infographics, completely have a spot in your model’s content material advertising and marketing combine. However do not forget that video is essentially the most partaking type of content material advertising and marketing—and your viewers is craving extra. Don’t let video intimidate you: Begin creating TikToks and Reels for your enterprise. Irrespective of your enterprise’s measurement, you’ll be able to turn into a social media video celebrity very quickly.