Arthur Menard is the CEO and co-founder of Lambs, a clothes model that blocks 99% of EMFs (cellphone, 4G, 5G, Wifi, Bluetooth radiation) in addition to 10x the quantity of UVs in comparison with conventional clothes.

His firm is doing 8-figures in gross sales, having bought their begin promoting males’s underwear on-line — which I truly bought a number of years in the past.

Arthur has an attention-grabbing backstory, having first bought began as an entrepreneur promoting on-line coaching, then later co-founding a neighborhood advertising app supporting French bakeries.

The story behind Lambs nevertheless, is essentially the most attention-grabbing, given he was blazing a path with a brand new type of clothes.

Should you’re promoting something DTC (direct to shopper) or trying to invent a brand new class, this podcast might be insightful.

Benefit from the interview.