E mail advertising and marketing has huge potential, serving to manufacturers attain their viewers and drive conversions. Creating outstanding e-mail campaigns is step one towards your message standing out in a full inbox and rising recipient engagement. 

Not as simple because it sounds, proper? That’s why you have to put money into an e-mail template builder that options ready-to-use e-mail templates you may tweak to perfection. They provides you with the prospect to craft useful and crowd pleasing emails with out shedding useful time or hiring an professional.

Irrespective of in case you are a newbie or an skilled marketer, the sort of software program can take some weight off your shoulders relating to your e-mail advertising and marketing efforts. E mail templates will be tailored to fit your enterprise wants and genuine model voice, whereas additionally providing you with a aggressive benefit over your opponents. Let’s see how.




E mail templates have revolutionalized the way in which folks market merchandise, companies, and types. An expert e-mail template builder helps you to create branded e-mail campaigns that subscribers keep in mind. Aside from that, different benefits of utilizing an e-mail template builder embrace:



You possibly can effortlessly customise e-mail templates with the suitable model belongings, like your emblem or model colours and fonts. There’s even the choice of saving parts reminiscent of your header and footer to make use of for future campaigns.



Most e-mail template builder instruments include drag and drop editors that can help you add, take away, or edit parts with ease. This course of saves you useful time with out requiring any coding abilities.


Personalised content material:

Editable and reusable e-mail templates, when becoming a member of forces with dependable advertising and marketing software program, make it easier to ship personalised content material to your recipients. You possibly can profit from segmentation and customization choices to create messages aligned with every particular person’s demographics and ache factors. 


Improve engagement:

Most e-mail template editors provide the capability so as to add parts like photos, movies, social sharing buttons, surveys, and extra to your e-mail campaigns. These parts have a tendency to extend engagement, urging readers to work together along with your e-mail content material.

Now that you realize what e-mail template builders deliver to the desk, it’s time to match a few of the finest e-mail template instruments after which allow you to resolve which one is best for you. 



The 5 Greatest E mail Template Builders of 2022

We now have compiled 5 of one of the best e-mail template builders for each advertising and marketing price range, enterprise requirement, and area of interest. Preserve studying to seek out probably the most acceptable to your model’s wants.



  1. Moosend

Moosend is an all-in-one e-mail advertising and marketing automation answer with a user-friendly interface and world-class options reminiscent of checklist administration, superior segmentation, real-time reporting, and an e-mail template library. The e-mail templates contained in it are totally responsive, professionally designed, and divided into a number of classes to save lots of you time and hassle.

You possibly can go forward with creating your e-mail campaigns both by customizing a pre-made template by means of the drag and drop capabilities provided or construct your individual from scratch, including or modifying the chosen parts. There’s additionally the choice of saving your e-mail design as a template to make use of in future emails.

Greatest options:

  • Preview mode to examine how your template seems to be on completely different units, in addition to the power to ship a take a look at e-mail earlier than really dispatching it to your recipients
  • Templates are responsive in order that they are often adjusted to look precisely the way in which you need whatever the machine they’re considered on
  • Subtle lead era choices for launching lovely touchdown pages and efficient subscription kinds 
  • Its web site and consumer monitoring options, together with real-time reporting, give you a greater understanding of your buyer personas
  • Constructed-in and editable automation workflows with conditional steps and several other triggers to select from and ship focused messages to recipients as soon as they take a sure motion
  • The power to save lots of each e-mail marketing campaign you create and schedule it to be dispatched on the timing that finest serves your advertising and marketing aims


Moosend’s pricing begins at $7/month, providing you with the power to ship limitless emails and have entry to superior analytics, integrations with standard platforms, spam testing and A/B testing choices, checklist segmentation, and extra. You possibly can take a look at its capabilities by means of the 30-day free plan providing most of its options and limitless emails. 



  1. Fixed Contact


Fixed Contact positively is likely one of the most well-known gamers within the e-mail advertising and marketing sport, providing choices for creating e-mail campaigns, organising e-commerce companies, and constructing web sites. Its easy-to-grasp e-mail template editor provides a wide range of e-mail templates and is useful for entry-level entrepreneurs that may drag and drop parts as they please. 

Fixed Contact has a variety of inventory photos for customers to embed of their emails. Additionally, its distinctive characteristic referred to as Motion Blocks helps you to add merchandise on to your e-mail campaigns. We have to point out that the templates offered lack by way of customization and fashionable design, although. 

Greatest options:

  • An internet donations characteristic that’s motivation sufficient for a lot of non-profit organizations to attempt the platform out
  • You possibly can embed surveys in your emails to collect suggestions from recipients
  • Contact group is made simple by means of a devoted navigation bar, a number of segmentation standards, and the usage of tags
  • The software permits you to ship personalised emails, aligned each along with your model identification and fundamental autoresponders relying on recipient conduct
  • Choices to develop your viewers by means of social media by creating and managing social media posts and adverts 


The Core plan begins at $9.99/month, based mostly on the variety of contacts. It comes with checklist progress instruments like Fb adverts, a big assortment of e-mail templates, and the power to publish on completely different social media directly. The Plus bundle is extra expensive, providing quite a few superior options. There’s at all times the choice of making an attempt the software by signing up for its 60-day trial. 



  1. Stripo


Stripo is an e-mail design platform, well-known for its intuitive e-mail editor and pleasant UI design. You possibly can both choose between greater than 750 HTML e-mail templates or construct your individual HTML and AMP emails, which you too can obtain in numerous codecs. Its template editor provides customization choices and drag-and-drop performance that can help you simply edit parts.

Stripo lets you show or disguise sure parts of your e-mail template relying on the machine it’s considered on. No HTML abilities are required to make use of the template builder and there may be a picture editor out there within the software. You possibly can even add animated buttons and dynamic content material like photos, carousels, or accordions to your e-mail templates. Nonetheless, its e-mail template generator has been reported to work slowly by some customers.

Greatest options:

  • Stripo brags for a helpful functionality of displaying you if there are any errors in your e-mail design, reminiscent of lacking content material in a sure content material weblog
  • Means that you can export your e-mail templates to greater than 70 ESPs, together with an e-mail shoppers integration with e-mail shoppers like Gmail and Outlook
  • E mail testing instruments and the power to preview and take a look at emails to watch how they’re displayed on completely different units and e-mail shoppers
  • The E mail Translate service helps you to translate emails into a few of the main languages, serving to you talk with leads extra successfully


Stripo provides a free plan which incorporates entry to the free templates library, with sure limitations like a single consumer per account or 5 take a look at emails. The Fundamental plan begins at $12.5/month, providing you with extra integration choices and entry to Premium templates.



  1. HubSpot E mail Advertising


HubSpot is a CRM platform that additionally provides advertising and marketing and automation capabilities, in addition to a built-in e-mail template builder. Everyone seems to be aware of HubSpot’s highly effective software program, by means of which you’ll combine all of your advertising and marketing efforts into one software. 

Its e-mail builder has a minimal consumer interface and drag-and-drop parts to tweak the e-mail template to perfection. There are numerous personalization and customization choices so that you can adapt the e-mail design and parts to suit every recipient’s preferences. To be taught extra about these preferences, you’ve a number of analytics at your disposal to trace recipient exercise and monitor marketing campaign efficiency.

Greatest options: 

  • Pop-up notifications with a number of styling choices to select from
  • Purchaser expertise customization options based mostly on previous interactions and historical past
  • Advert administration choices to attach your account with advert networks and monitor which adverts carry out higher by way of lead era
  • The power to entry buyer information from varied sources like your buyer assist, advertising and marketing, and gross sales groups and leverage them to create focused e-mail campaigns


With HubSpot’s free plan, you’ve as much as 2,000 emails per 30 days and 1 automation motion however restricted entry to its touchdown web page and form-building capabilities. Its starter plan comes at $41/month, letting you arrange 10 automation actions and add as much as 1,000 advertising and marketing contacts.



  1. BEE

Bee is a content material design software program created to facilitate your e-mail campaigns, touchdown pages, and pop-up creation. Its e-mail template editor comes with a simple interface the place you may edit each little element within the e-mail design and content material. There are a number of template classes to select from reminiscent of utilization, automated, seasonal, and extra. 

Whereas constructing your e-mail templates, you may make the most of the software’s picture modifying choices, in addition to a inventory picture library containing greater than 500,000 photos and quite a few stickers to embed into your e-mail design. What’s extra, you may modify column width and leverage varied content material blocks. 

  • As soon as finished along with your template, you may export it to e-mail companies like Gmail, Yahoo!, or Outlook – its free plan has limitations in terms of connecting with superior ESPs, although
  • Giphy integration that offers you entry to sticker choices
  • Choice to craft your individual e-mail template from scratch or decide a ready-made from the template library and personalize it
  • A free plan that grants you entry to its e-mail template builder, the template and picture inventory library, and a few fundamental options to check if the software suits your wants


Bee’s free plan provides as much as 10 emails and pages and restricted export choices. For consumer permissions, limitless emails, and extra pages or tasks, you’ll have to go for the Staff plan, beginning at $30/month. 



Last Ideas

Every of the aforementioned e-mail template builders provides one thing distinctive that will help you construct aesthetic and useful e-mail templates that can attain your recipients’ hearts. What you first want to determine is whether or not it is going to be a devoted e-mail template software or an e-mail template builder inside an e-mail advertising and marketing software program. 

Then, all you need to do is resolve which options and pricing serve what you are promoting aims. Additionally, make certain to select a software that provides you flexibility by way of design in order that your templates are aligned along with your total advertising and marketing technique and your model identification. In case you nonetheless face hassle deciding, simply begin by trying on the free trials to discover the capabilities provided and see for your self which e-mail template builder will ship one of the best outcomes for what you are promoting. 





Maria Fintanidou works as a Copywriter for e-mail advertising and marketing automation software program Moosend, having created the Assist Articles (FAQs) and overseen the platform’s translations in Greek and Spanish. She loves exploring new cultures and methods of pondering by means of touring, studying, and language studying.