Do you know?

92% of telephone calls a enterprise receives symbolize alternatives—alternatives to win, retain, or lose enterprise, strengthen buyer connections, and extra.

Yeah, I had no concept both. That’s, I didn’t know till a couple of months in the past, after we started work on Ruby’s first-ever name tendencies report.

We analyzed two years’ value of telephone calls Ruby answered for our small enterprise prospects—over 25 million calls in complete—to find out what the telephone actually means for companies within the 2020s.

What we discovered would possibly come as a shock, particularly for these of us who use our cell gadgets for every part aside from their unique objective.

To start with:

1. Cellphone calls matter greater than ever.

Cellphone calls matter extra now than they’ve at some other time in historical past.


Pause and give it some thought, and it is smart. In our more and more distant, automated world, a dwell dialog between two folks is a strong and particular factor.

Maybe that’s why an increasing number of individuals are reaching out to companies over the telephone. They need to find out about services, ask questions, voice their considerations, and have their wants met in a private and quick method.

Typically, they don’t need to Google for hours or look forward to an e mail or social media response. They need to speak to an actual particular person, proper now—and a telephone name is the best method to make it occur.

How else can we clarify the sheer variety of telephone calls our prospects obtained during the last two years?

We’re speaking about roughly 35,000 calls per day. And with 9 out of ten of these calls coming from new or present prospects, enterprise contacts, and different related events (in comparison with the 8% comprising spam and robocalls), companies have each motive to choose up the telephone.

Types of callers 2021

2. Expectations for 24/7 availability are rising.

Once we started compiling this report, we suspected that we’d see an enormous change within the days and occasions folks known as because of the pandemic. However whereas callers’ schedules have modified through the Covid period, a variety of enterprise nonetheless occurs throughout, effectively, enterprise hours.

In keeping with the decision tendencies report:

  • The times with the best quantity of calls are Monday and Tuesday
  • Most calls are available in between 9am and 2pm Pacific Time
  • Name exercise slows down between 8pm and 6am PT

That stated, there’s no denying a change is going down. Calls exterior of conventional working hours have gotten extra frequent, rising by greater than 18% from 2020 to 2021. And our information present that Ruby’s digital receptionists deal with greater than 14,500 requires our prospects on Saturdays and Sundays.

For these causes, an funding in help past typical working days and hours may very well be a wise enterprise choice.

3. Callers of every kind are on the lookout for deeper, extra empathetic service.

Folks name companies for plenty of causes. Typically they merely need to find out about one thing or ask a query; different occasions, they’ve a particular aim in thoughts—similar to scheduling an appointment, reaching a particular particular person, or partaking in a transaction.

Regardless of the motive they’re calling, a caller is nearly all the time hoping to succeed in a succesful, pleasant particular person on the opposite finish.

When a enterprise doesn’t present this, the variety of pissed off callers is more likely to enhance.

And that’s unhealthy information.

At present, about one in each 200 callers is pissed off—and our report exhibits that quantity is on the rise. That is seemingly resulting from pandemic-related points similar to product and labor shortages, enterprise closures, and extra. Sadly, given ongoing socioeconomic instability, the pattern isn’t more likely to cease or decelerate quickly.

However even when pissed off callers make up a fraction of all of the calls your online business receives, that doesn’t change the outsized affect they’ve in your backside line. In spite of everything, a single adverse buyer expertise can result in vital income loss by way of misplaced prospects, poor references and critiques, and long-term reputational injury.

On the similar time, the decision tendencies report additionally exhibits a rise in year-round calls in conventionally “seasonal” industries similar to schooling, automotive, dwelling companies, and monetary service. This means customers are leaning on companies for ongoing companies and consultative relationships relatively than one-off gross sales.

And that’s one more reason to ensure the folks answering telephones present the responsive, empathetic, reliable experiences callers count on.

Making calls using smartphone

4. Cellphone calls are unmatched alternatives to win and retain enterprise.

With greater than 1.6 million new alternatives generated for our prospects by way of telephone calls final 12 months, it’s clear that calls stay a crucial software for lead technology.

And that’s not together with present prospects or shoppers, or others whose experiences are very important to a enterprise’s success by way of retention and phrase of mouth.

The very fact is that each name is a chance for a company to face out, make a constructive impression, and win loyalty—or lose enterprise and belief.

However I’ve gone on lengthy sufficient right here. See what calls actually imply for your online business by exploring our name tendencies report for your self.

[Check out the report]